Annotation
Strategic positioning is the assertion of an organization's personality on decisions of how and where to compete; determines competitive position in the market place; and differentiates the offering to the market. Operational positioning is an exercise in communication that conc…
This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personalit…
"This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics. Strategic positioning is the assertion of an organization's personali…