Nation Branding in Modern History
by Gienow-Hecht, Jessica C. E., Hart, Justin, Viktorin, Carolin, Estner, Annika, Will, Marcel K., Aronczyk, Melissa, Gripentrog, John, Hoefte, Rosemarijn, Krenn, Michael L., Kühschelm, Oliver, McAllister, William B., Mordhorst, Mads, Ociepka, Beata, Scaglia, Ilaria
fromExplorations in culture and international history
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Type: Book
A recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern Histor…