Nas primeiras décadas do século 20, as empresas americanas precisavam criar um mercado de massa para os automóveis, mobiliário e produtos de beleza que escoavam das suas linhas de montagem. A solução, segundo Stuart Ewen, professor da Hunter College, foram as técnicas de publici…
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that consider…
In the first decades of the 20th century, American business needed to create a mass market for the cars, furniture and beauty products flying off its assembly lines. The solution, says Hunter College professor Stuart Ewen, was psychologically informed ad copy ruthlessly targetin…
This volume provides an historical look at the origins of the advertising industry and consumer society at the turn of the 20th century including a history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday live…
This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers.
This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers.
This volume provides a historical look at the origins of the advertising industry and consumer society at the turn of the 20th century. It includes a history of ways businesses have refined their search for new consumers.