Falk, John H.

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Drawing upon a career in studying museum visitors, the author attempts to create a predictive model of visitor experience, one that can help museum professionals better meet those visitors' needs. He identifies five key types of visitors who attend museums and then defines the i…

Suitable for cultural institutions and informal educators, this is a leading expert's guide to retaining visitors and understanding visitor behavior. Understanding the visitor experience provides essential insights into how museums can affect people's lives. Personal drives, gro…

Understanding the visitor experience provides essential insights into how museums can affect people's lives. Personal drives, group identity, decision-making and meaning-making strategies, memory, and leisure preferences, all enter into the visitor experience, which extends far …