A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! "They" say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than e…
Even though email marketing maintains one of the highest return on investments of any online channel, many marketers still follow antiquated tips or breezy 'one-size-fits-all' advice that may not hold true for them in 2012. That means they're leaving money on the table. This boo…
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real…
The perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations, ' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Takes a relentlessly practical business value of social ma…
The perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations, ' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Takes a relentlessly practical business value of social ma…