Los estrategas de marketing Stephen Wunker, Jessica Wattman y David Farber explican que los productos y servicios de mayor demanda permiten a los consumidores realizar trabajos esenciales. Como dice el profesor de Harvard Theodor Levitt: "Las personas no quieren comprar una broc…
De acordo com os estrategistas de marketing Stephen Wunker, Jessica Wattman e David Farber, os produtos e serviços mais procurados permitem que os clientes realizem tarefas essenciais. Como disse Theodore Levitt, "As pessoas não querem comprar uma broca de 6mm. Elas querem um bu…
Marketing strategists Stephen Wunker, Jessica Wattman and David Farber explain that the most-in-demand products and services enable consumers to get essential jobs done. As Harvard professor Theodore Levitt said, "People don't want to buy a quarter-inch drill. They want a quarte…
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
Successful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want ... and start examining…
First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how c…
Successful innovation doesn't begin with a brainstorming session--it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want ... and start examinin…
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
More than thirty years after the assassination of John F. Kennedy, this book grounds our understanding of the terrible events of that era by linking them to our country's grand projects of previous decades: the forging of a national system of social provision in the New Deal; ou…
In this absorbing new book, David Farber gives us the history of our collective and individual memories of the 1960s: the brilliant colors of revolt and rapture, of flames and raised fists, of napalm and tear gas, of people desperate to make history even as others fought fiercel…
The seventies witnessed economic decline in America, coupled with a series of foreign policy failures, events that created an air of unease and uncertainty. This volume examines the ways in which Americans responded to a changing world and sought to redefine themselves.
