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This book introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. It describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and tra…
This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becom…