A no-nonsense guide to the fundamentals of brands and branding[Bokinfo].
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A no-nonsense guide to the fundamentals of brands and branding[Bokinfo].
A no-nonsense guide to the fundamentals of brands and branding[Bokinfo].
"The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand st…
"The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand st…