Ingenity: the making of a marketing genius -- Thinking: the mind of a marketing genius -- Competing: the touch of a marketing genius -- Leading: the impact of a marketing genius -- The genie: becoming a marketing genius.
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your b…
The Executives Guide To Consistent Peak . On any realistic measure of performance, about half of all CEOs fail. How can you be one of the success? Here's how.
"Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" …
How do you harness the power of ideas? What we all have in abundance is the ability to create, but in business you need to apply this to opportunities and solutions. This book presents ten tracks for innovation and provides business blueprints for making that innovation happen.
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times' Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" t…
Customer Genius offers you a more intelligent and imaginative approach to customers. It is about starting from how customers see the world, what they seek to achieve and the context in which they see your business as part of that activity or ambition. It reaches deeper into the …
10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world2 leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the custom…
