"29" Result
Sort By:
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your b…
Genius = intelligence + imagination = extraordinary results. You need to be a genius to do marketing today. Markets are incredibly complex, customers demand ever more and competition is intense. Marketing injects the customer insight and creative thinking that gives business its…
If you flip open marketing expert Peter Fisk's remarkable innovation handbook, you'll find something useful on every page. After introducing Leonardo da Vinci as a model and enumerating his qualities, Fisk offers a choppy but interesting host of lenses, images, options, ideas, m…