Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape.
Review: "Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOO…
The book places emphasis on the impact of technology on the international marketing landscape. Other features include: real life examples on practical international marketing planning and strategy, comprehensive coverage of the network perspective to international marketing, cas…