Incorporating a broad range of qualitative and quantitative approaches, the contributors focus on good practice, clarifying procedures and public accountability, with step-by-step application, examples, advice, a glossary and further reading.
This practical handbook provides a comprehensive and accessible introduction to a broad range of research methods with the objective of clarifying procedures, good practice and public accountability. Following an introduction which discusses quality and quantity, and how these r…
Incorporating a broad range of qualitative and quantitative approaches, the contributors focus on good practice, clarifying procedures and public accountability, with step-by-step application, examples, advice, a glossary and further reading.
"This excellent text will introduce advanced students - and remind senior researchers - of the availability of a broad range of techniques available for the systematic analysis of social data that is not numeric. It makes the key point that neither quantitative nor qualitative m…
"A social representations approach offers an empirical utility for addressing myriad social concerns such as social order, ecological sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspe…
"A social representations approach offers an empirical utility for addressing myriad social concerns such as social order, ecological sustainability, national identity, racism, religious communities, the public understanding of science, health and social marketing. The core aspe…