"New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death …
Part one. Value in a world of differences: Semiglobalization and strategy -- Differences across countries--The CAGE distance framework--Global value creation--The adding value scorecard--Part two. Strategies for global value creation: Adaptation--Adjusting to differences--Aggreg…
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differe…
Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differe…
Executives can no longer predicate international growth strategies on the assumption that globalization will continue to advance. But how should they respond to the growing pressures against globalization? Should they reshape their global strategies or stay the course? What can …
La couverture indique : "What Globalization Now Means for Your Business. Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what ca…
Part I. Mapping globalization: what is, and isn't, changing: The state of globalization -- Globalization and shocks -- Globalization in the long run -- Part II. Managing globalization: spanning the world: Strategy: how to compete -- Presence: where to compete -- Architecture: ho…
Executives can no longer predicate international growth strategies on the assumption that globalization will continue to advance. But how should they respond to the growing pressures against globalization? Should they reshape their global strategies or stay the course? What can …