"Why are marketing and sales techniques needed by engineering and consulting firms? How does market planning relate to the maturity of the organization? How do you use seminars to generate new business? How do you build trust and rapport quickly?" "Gladden and Olitt offer practi…
This book offers practical guidelines for the development and implementation of the effective marketing plan for engineering consulting firms of any size or configuration, particularly those in the architecture/engineering (A/E) consulting industry. Gladden and Olitt use actual …
Why are marketing and sales techniques needed by engineering and consulting firms? How does market planning relate to the maturity of the organization? How do you use seminars to generate new business? How do you build trust and rapport quickly? Gladden and Olitt offer practical…