"87" Result
Sort By:
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, onlin…
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, onlin…
"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to iden…
Seth Godin's three essential questions for every marketer: 'What's your story'' 'Will the people who need to hear this story believe it'' 'Is it true'' All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a …
Suggests that every new project starts out as exciting and fun but then becomes more difficult until it hits a low point and is no longer enjoyable. Describes this as being either in a dip, which will get better if you continue to push, or in a cul-de sac, which will never impro…
"Avec le Permission Marketing, Seth Godin a formalisé le concept central pour réussir son marketing sur Internet. Au lieu de gêner vos prospects par des messages non sollicités (selon les pratiques courantes de la publicité), obtenez l'accord de vos clients potentiels pour que s…
