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A mensagem principal deste livro está no título: O que quer que faça no seu site, teste as suas alterações. O autor Chris Goward argumenta que as empresas tomam decisões a respeito dos seus sites devido à pressão da conformidade, por medo do chefe, por intuição, por hábito e ass…
El mensaje central de este libro está en el título. Cualquier cosa que le haga a su página web, pruébela. El autor Chris Goward afirma que las compañías toman decisiones para sus páginas web basadas en la conformidad, el temor al gran jefe, la intuición, la costumbre y demás. El…
The core message of this book is in the title: Whatever you do to your website, test it. Author Chris Goward argues that companies make decisions about their websites based on conformity, fear of the big boss, intuition, habit and so on. The result is that websites don't accompl…
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages …
This text guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments and making the adjustments that work.
Conversion optimization for more leads, sales and profit or the art and science of optimized marketing.
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and eve…
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colours, buttons, and ev…
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colours, buttons, and ev…