Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. ... Chris Grams integrates classic brand positioning concepts with 21st century digital…
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"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digi…
Today you can build powerful, enduring brands at amazingly low cost, without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. This book integrates classic brand positioning concepts with 21st-century digital strateg…
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digi…
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. ... Chris Grams integrates classic brand positioning concepts with 21st century digita…