This text is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements in performance.
A breakthrough system for attracting more customers on the Internet. Internet marketing is the fastest, most efficient way to attract profitable new customers--if you run it strategically and systematically. This book shows you how. You'll discover how to integrate marketing, sa…
