Are our decisions rational or irrational? Classical economics held that humans were singlemindedly rational Econs driven by sheer selfishness, while more recently experimental psychology and behavioral economics have gathered a mountain of evidence showing that we are dimwitted,…
Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard?only to give their hard-earned money away? In this animated tour of the latest in behavioral scienc…
Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard?only to give their hard-earned money away? In this animated tour of the latest in behavioral scienc…
When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Kenrick and Griskevicius challenge the prevailing views of decision maki…