Drawing on extensive interviews and archival sources, Growing Markets, Cultivating Change tells a new story about the organic foods sector. Michael A. Haedicke shows how the development of this market was spurred on by attempts to reconcile diverging goals of expansion and socia…
"Tracing the history of the organic food sector, Michael A. Haedicke charts the development of two narratives that give way to competing institutional logics. Social activists contend that organics can break up the power of big agribusiness. Alternatively, professionals who are …
Stakeholders in the organic food movement agree that it has the potential to transform our food system, and yet there is little consensus about what this transformation should look like. Tracing the history of the organic food sector, Michael A. Haedicke charts the development o…