Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions,…
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical a…
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical a…
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions,…
This work examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applica…
The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly ada…
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical a…