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The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets-inclu…
That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware c…
"That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware …
"That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware …
"That the media world is changing at a dizzying pace is a statement of the obvious. Yet, some things do remain constant. There are principles of media literacy, which once students have mastered, arm them with the tools and critical thinking they need to be savvy and self-aware …
"Mass Communication: Living in a Media World" presents a highly accessible introduction to mass communication that equips students with the critical thinking skills they need to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson use…
