Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: what mechanisms guide an individual's exposure to/choice o…
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an …
A brief introduction to media choice / Tilo Hartmann -- Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Money does matter / Helmut Scherer & Teresa K. Naab -- The effect of subjective q…
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