Too many books on innovation get bogged down in theory or assume that coming up with new ideas is both the point of innovation and its most important step. In contrast, Denis J. Hauptly cuts through the nonsense with a focus on the customer. Originality, in and of itself, isn't …
Product innovation is the key to business growth. But many books deal with innovation from the business process view alone, or confuse innovation with creativity. Written by an innovation expert whose products generate more than one billion dollars in annual revenue, Something R…
"Something Really New helps you look at three key approaches to product innovation - appearance, novelty, and utility - and shows you that the first two are short-lived. Competitors can mimic any appearance innovation and, as for novelty, how many people bought two Pet Rocks?" "…
"Something Really New helps you look at three key approaches to product innovation - appearance, novelty, and utility - and shows you that the first two are short-lived. Competitors can mimic any appearance innovation and, as for novelty, how many people bought two Pet Rocks?" "…