"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1…
A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.
A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.
A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.
A history of artisan production in colonial and post-independence India, and its role in the country's society and economics.
This book provides a valuable non-western perspective on global capitalism. Based on rich historical and ethnographic studies, it shows the actual workings of Indian markets. It demonstrates their dynamic and contested nature, offering a useful framework for understanding commer…
