Helm, Sabrina

Reputation Management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between …

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…

Reputation management

by Helm, Sabrina, Liehr-Gobbers, Kerstin, Storck, Christopher

fromManagement for Professionals

0 Type: Book

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balanc…