"3" Result
Sort By:
Cover -- Title -- Copyright -- Contents -- List of illustrations -- List of contributors -- Introduction: branding the nation, the place, the product -- 1 Origination: the geographies of brands and branding -- 2 The state branding of US postage stamps for state commemorative yea…
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical …