Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provide…
Management ideas as commodities -- Studying management idea production -- Sensing the market -- Structural tensions -- Gaining currency -- Practicing and preaching -- Stretching cycles -- Conclusion.
Although there has traditionally been considerable field-level attention on how consultants market their ideas and practices, there is still a lack of research that discusses the earlier intra-organizational phases in the development process. While the present literature provide…