Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesse…
"This book explores the social impact and influence of social media on online businesses"-
Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesse…
"This book unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance technology change influencing the running of online business"--
"This book unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance technology change influencing the running of online business"--
Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of a…