« C'est en ces termes que Nir Eyal touche du doigt la plus grande réussite marketing de ces dernières décennies. Au fil des pages il décrypte le mécanisme de l'addiction à un produit ou à un service. Les neurosciences ont largement permis de comprendre le fonctionnement de notre…
As the official defensive tactics system of Israeli police, military, and elite special operations units, krav maga has proven its effectiveness from front lines and back streets to prisoner transport and "take no prisoners" missions. For the first time, "Black Belt Krav Maga" t…
As the official defensive tactics system of Israeli police, military, and elite special operations units, krav maga has proven its effectiveness from front lines and back streets to prisoner transport and "take no prisoners" missions. For the first time, Black Belt Krav Maga tea…
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step pr…
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process emb…
La 4e de couv. indique : "Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model -…
"Based on years of research, consulting and practical experience, this book provides actionable steps for building products people love; unpacks the behavioural techniques used by the most successful habit-forming products; and gives practical insights to create user habits that…
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these q…
Hooked: how to build habit-forming products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step pr…
"Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: Practical insights to create user habits that…
This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive …