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This book is about the craft, the technique and the processes involved in running a design research project. Readers will learn to discover how to choose the right research method, get interviewing tips and learn how to analyze data and present results.
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How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step decisions on solid evidence. You'll not only learn the different methodologies that you can empl…
"How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions on solid evi…