Cover -- Title -- Copyright -- Contents -- List of figures -- Introduction -- 1 Public relations for top management in an age of hyper-globalization -- 1 2011 Great East Japan Earthquake and Fukushima Nuclear Plant disaster -- 2 What is hyper-globalization? -- 3 Difference betwe…
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized cro…
"Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today's hyper-globalization. Embedding this book's ethics-based "self-correction model" assur…
Achieving your goals quickly and efficiently is both more difficult and more important in today's hyper-globalised world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain…
