Marketing management: Indian cases by Jacob, Isaac, Gupta, Prachi, Aggarwal, Ashita, Majra, Hufrish, Jain, Varsha, Krishan, G.Radha, Narang, Ritu, Venkatesh, Shanthi, Paul A, Suresh, Goswami, Susobhan 0 Type: Book
Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane, Parameswaran, Ambi M. G., Jacob, Isaac 0 Type: Book
