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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches readers how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay aflo…
Reveals the secrets of companies who have inspired loyalty in customers and employees, demonstrating the importance of a single-minded company purpose while providing coverage of such topics as strategy, culture, and customer promise.
The small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years …
"In Duct tape marketing, renowned Small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your businessthe life and longevity you knew you could have when you made that decision to go out on your own"--Page 2 of cover
A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.