Investigating 20th century Chinese ideology through the two main elements of passionate belief and cultivation of rage, this timely book examines how Maoist thinking has influenced Western politics.
"6" Result
Sort By:
The ""accepted wisdom"" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. ""When Ads Work"" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immedia…