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Service Management: the New Paradigm in Retailing
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Type: Book
"Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service."--Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A & M Uni…
This text examines critical service-management concepts that have direct application in the retail industry. Case examples from around the world show how to gain customer loyalty, achieve market leadership, and ensure profitability in the retail sector.
"Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service."--Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A & M Uni…
"Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service."--Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A & M Uni…