Keller, Kevin

Marketing Management, Global Edition

by Kotler, Philip, Chernev, Alexander, Keller, Kevin

0 Type: Book

Forundergraduate and graduate courses in marketing management. Thegold standard for todays marketing management studentThe world of marketing is changing every day and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketi…

Marketing Management, Global Edition

by Kotler, Philip, Chernev, Alexander, Keller, Kevin

0 Type: Book

The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a …

Marketing Management 3rd edn

by Hansen, Torben, Brady, Mairead, Keller, Kevin

0 Type: Book

The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance the heart of the book …

Strategic Brand Management, Fourth Edition

by Safari, an O'Reilly Media Company, O'Reilly for Higher Education (Firm), Keller, Kevin

0 Type: Book

Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, M…