Part teaching guide, part insider's peek into the creative and professional processes of one of the world's leading graphic design firms, "Identify" is more than simply a book about the art and practice of trademark design. "Identify" is about identity design that works, written…
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity-the official logo for the U.S. Bicentennial-e…
Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.