This guide presents a complete, practical blueprint for resurrecting or revitalizing any brand, and leading it to unprecedented success. Larry Light and Joan Kiddon share up-to-date case studies and examples from their unsurpassed brand experience, with detailed dos and donts fo…
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint fo…
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint fo…
