The Washington Redskins franchise remains one of the most valuable in professional sports, in part because of its easily recognisable, popular, and profitable brand. And yet "redskins" is a derogatory name for American Indians. The number of grassroots campaigns to change the na…
Looks at the controversial branding of the Washington Redskins professional football franchise, the positions of those who support and challenge it, and what the controversy says about perceptions of Native Americans and the power of brands. --Publisher's description.
"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King…