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Jesus Consumer combines modern consumer research with the latest writings on historical Jesus to propose a model for contemporary consumer behavior that pays serious regard to Jesus' "consumption teachings." Klassen argues that Jesus' consumer teachings possess the greatest pote…
"Some scholars believe that Jesus' punitive instructions about possessions and material goods amount to little more than antiquated sayings. By contrast, Jesus Consumer combines modern consumer research with their latest writings on historical Jesus to propose a model for contem…