Kleiser, Susan Bardi

Consumer behavior: building marketing strategy

by Hawkins, Del I., Mothersbaugh, David L., Kleiser, Susan Bardi, Mothersbaugh, Linda L., Watson, Carolyn Findley

0 Type: Book

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so c…

Consumer behavior: building marketing strategy

by Hawkins, Del I., Mothersbaugh, David L., Kleiser, Susan Bardi

0 Type: Book

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so c…