International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multime…
For courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore. A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most …
The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The autho…
