Dan Siroker, diretor de análise da campanha presidencial de Obama em 2008, em parceria com Pete Koomen, apresenta uma importante leitura dos novos avanços sobre como testar de forma metódica qualquer conteúdo online. Os autores trazem dicas práticas e específicas, divididas em c…
Dan Siroker -director de analítica de la campaña presidencial de Barak Obama en el 2008- y Pete Koomen presentan un informe importante y dinámico de la prueba metódica de los contenidos en línea. En capítulos breves pero claros, ofrecen consejos atinados y prácticos que pueden a…
BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most e…
A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effecti…
"A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can …
BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most e…