Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cro…
The report will provide understanding of the newer internet communication tools; provide examples of companies that have faced threats to their brands and how they have responded; describe strategies to prepare and help mitigate the effects when a crisis occurs; examine the broa…
Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cro…
