"Shiny Objects Marketing> has given us a dramatic new insight into what our customers want and how to make our service a shiny object." 'Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing> is a very simple and easy-to-understan…
"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."--Michael Purcell, Senior Vice President, Product Development, Global Cash Card." Shiny Objects Marketing is a very simple and easy-to-understand…
What will stop your customers dead in their tracks to take notice of your product? What will make them want to take a closer look? How do you get them to reach out and touch your product, grab it, and not let go? The answer to all these questions, says David LaBonte, is containe…
