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The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor ... This tale will keep you entertained."--New York Times …
In 1978, with a total investment of $12,000, Ben Cohen and Jerry Greenfield opened a homemade ice cream parlor in an abandoned gas station in Burlington, Vermont, and set out to serve the best ice cream they could make. Less than fifteen years later, Ben & Jerry's has grown into…