If you?re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won?t be felt in your company?s product line. The true disruption will be to your business model. Future customers won?t want to pay you h…
The "Consumption Gap" is the difference between what enterprise technology companies deliver and what their corporate customers actually use. Just as you'll likely never understand - much less use - all the functions and features of your smartphone, computer or software, tech fi…
If you?re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won?t be felt in your company?s product line. The true disruption will be to your business model. Future customers won?t want to pay you h…
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help g…