Lawley, Brian

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Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital …

If you're one of the hundreds of thousands of people who hold this essential job or simply aspire to break into a new role 'Product Management For Dummies' gives you the tools to increase your skill level and manage products like a pro.

"Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools yo…

Your onestop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, its now considered the fourth most important title in corporate America yet only a tiny fraction of product managers have been trained for this vital po…