"The authors tell us what everyone should know about economics in language we can all understand. It's refreshing when four of the best in the profession avoid the all-too-common practice of writing in a code that only other economists can comprehend."--Robert McTeer, former pre…
Develops the economic way of thinking through problems that MBA students will find relevant to their career goals.
The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on k…
-Now with a flexible structure for use in courses of five to fifteen weeks. -Updated with discussion of the global economic crisis.
Develops the economic way of thinking through problems that MBA students will find relevant to their career goals.
Making economics an integral part of everyday thinking for tomorrow's business managers. Microeconomics for MBAs develops the economic way of thin king through problems that MBA students will find relevant to their career goals. Maths is kept simple and the theory is illustrate…
